We purchase and consume clothing, makeup, cars, handbags and almost everything because it speaks to us in a certain way or reflects a specific lifestyle or status that we want to reflect.
The goods and textiles we use everyday were designed to attract a certain audience and people do not realize, everything we come in contact with has been created so we feel or think a certain way when we cross paths with the object.
I want to sell people a lasting story and help develop and sell lasting brands.